What’s Your Go-To Grocery Store Name Brand?

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While we love a good deal, some brands are worth paying full price for.

oreo cookies party size pack in store

It’s Day 4 of Hip2Save’s Birthday Week! 🥳 

Have you been enjoying Hip2Save’s birthday week as much as we have? We still have a couple more days left in our week of giveaways. The comments have been a blast for our team to read and the party doesn’t have to end just yet! 🎉

There’s still time to enter, so be sure to check out the previous giveaway prompts, too —

During our birthday giveaway, all you have to do is comment for a chance to win. This format is just like our monthly reader giveaway and makes for some great conversation among our Hip2Save community. The giveaway prompt posts will be going live each day now through Friday, and your comment will get you entered to win that day’s prize. Easy peasy!

Today, we’ve got two $50 Amazon eGift cards up for grabs. Comment now through Sunday, June 29th 11:59 PM MT for your chance to win.

We want to hear from you! 

Today’s Birthday Giveaway Question:

What’s one grocery name brand you’d never switch from, no matter the price?

Share in the comments section below for our Hip community to read. By leaving a comment, you are entering to win a $50 Amazon eGift card!


Entries for this giveaway are now closed.

How to Enter:


  • Comment Below: Share your favorite name brands at the grocery store.
  • Duration: The commenting entry period starts on Thursday, 6/26/25 at 7 AM MT and ends on Sunday, 6/29/25 at 11:59 PM MT.
  • Eligibility: All approved comments within the entry period are eligible. Winning comments will be chosen at random. Readers may only win one time during the giveaway.

Winner Notifications:


Winners will be contacted via email at the email address associated with their Hip2Save account or the email used when leaving their comments. You do not need to include your email address within your comment. All giveaway correspondence will come from our giveaway team at giveaways@hip2save.com.

Winners will be contacted by Tuesday, July 1st with the details of their Amazon eGift Card.

hand holding Heinz Ketchup 32-Ounce Bottles

Here’s our Hip team’s favorite grocery name brands worth paying full price…

“I am a southern mayonnaise girl – a very picky one. No matter the price, Blue Plate mayo is the only mayonnaise worthy of our family recipes; mom’s potato salad, pimento cheese, deviled eggs, tuna salad, home fries, mac n cheese casserole…it’s all better with Blue Plate. It’s really creamy, with just the right amount of tanginess that doesn’t intrude or overpower like Miracle Whip, but gives the perfect flavor base to build on.

Now that I’m thinking about my favorite southern comfort foods, I also swear by these red beans – I use them to make my cheater red beans, sausage and rice. Instead of several hours, it takes about 30 mins without giving up flavor or texture.” – Cara

“The one brand my family is super loyal to is Nabisco Oreos. We’ve tried a few other grocery brands of them through the years (ALDI, Publix, Walmart). I even bought some fakes and put them in the Nabisco packaging, but my kids and husband immediately knew  🤣. Nothing even comes close to the taste of Nabisco Oreos, so even if they are double the cost, they are worth it.

I feel the same about Lucky Charms cereal, like, I know that is not my magically delicious marshmallow. It’s General Mills or no cereal at all for me!”  – Liz

“I’m the same about Post with their Fruity Pebbles. I have tried the generics, and I am confident that in a blind taste test, I would know the real Fruity Pebbles out of a group of wannabes. 😂 I feel that way about most generic cereals, and sometimes I don’t mind that they’re not spot on, but Pebbles are my fave so nothing comes close lol! – Emily

“Ooohh yes – so true about the Oreos! And also, Hershey’s unsweetened cocoa powder for baking and Heinz ketchup for me. Why do other brands of ketchup even exist?? 😂 – Jenna R

“Oreos for sure. Also, Kellogg’s Raisin Bran – the generic and Post-brand versions just don’t taste as good. In fact, with most cereals, the generic versions always taste a little bit off. – Angela

Best Foods Mayonnaise. I can’t with the avo oil ones or store brand. PS – Best Foods Mayonnaise continues to sell west of the Rockies, while Hellmann’s sells to the east. LOL!” – Lina

hand grabbing box of cereal from cart

We can’t wait to hear your go-to grocery store name brands!

Stay tuned for more Hip Birthday giveaway posts all week long! 🎉 Until then, let’s get back to the deals…


About the writer:

Emily obtained her Bachelor's degrees from Clarkson University with 5 years of content writing experience specializing in health, beauty, fashion, home, & living frugally. Connect with Emily on LinkedIn


Join The Discussion

Comments 646

  1. Alicia

    My favorite is Frederik’s By Meijer.

  2. KrR

    Kelloggs or General Mills are shopped quite a bit in this household. But Hip2save deals have me buying any great deal—

  3. Sarah

    My favorite store brand is anything Kirkland( costco brand.) They make really good products. Sometimes, better than the original brand.

  4. Kristen

    Dr Pepper! The other soft drinks don’t hit the same way!

  5. Bridget Brunig

    When it comes to ketchup it has to be Heinz! I’ll also pay a little more for Oreo cookies and real Nilla wafers.

  6. Dan

    Cheez-it

  7. pw

    I love Sparkling Ice. Other brands are not as good in my opinion

  8. Michele

    Meijer

  9. atank

    A Star Hip2Saver is a recognized member of our Hip2Save community hand selected by our team for demonstrating a long history of engagement with helpful & friendly comments across Hip2Save.com and our social channels. Our Star Hip2Saver badge acts as a verification for readers who know the ins and outs of all Hip2Save sets out to accomplish — assisting our community to live extraordinary lives on ordinary budgets. Readers cannot pay or provide any sort of exchange in order to earn this badge. Rather, they are invited to participate by a member of the Hip2Save team and opt to have the Star Hip2Saver badge added to their profile & comments.

    Doritos brand – dorito chips

  10. Kristie

    French’s Mustard is a brand that is like no other! That is one Brand that we will purchase and a pay a little more for the taste and quality!

  11. Anne

    Daisy Sour Cream. None other is the same.

  12. KimNell

    Most store brands are good nowadays but Kirkland is the overall best!

  13. Angela

    Diet Mountain Dew

  14. Lisa

    Kirkland by Costco for sure!

  15. Monica

    Oreos…. like your review the other week said, they’re the best!

  16. Kim

    Sweet Sue Chicken Broth!

  17. Lori

    Chosen avocado oil

  18. Miranda

    My husband will only drink coke zero.

  19. Joelle Pratali

    We love Kirkland brand

  20. Jennifer Eagar

    100% Heinz ketchup. I am addicted.

  21. SRAVYA S BOLLA

    We love anything from HEB brand from HEB store … they are all high quality breads, jams, colas …

  22. Emccall

    diet pepsi caffiene free and oreos

  23. Kris I.

    I always buy Chosen mayo and Chosen dressings even though they are super expensive!

  24. Rachel F.

    According to my daughter, Takis! Ha.

  25. Heather Hentz

    100% Heinz products

  26. Heather

    Hellmans’s mayonnaise

  27. TCat

    Heinz ketchup 😋

  28. Karen

    HyV store brand or Fareway store brand items are comparable & cheaper

  29. Debra M

    Kirkland milk and butter from Costco. I won’t buy any other kind.

  30. Dee

    Dawn Powerwash. It’s made my life noticeably easier.

  31. Han

    Bundaberg Root Beer – tastes unique and refreshing! And made with molasses rather than high fructose corn syrup.

  32. Christine

    Kashi!

  33. Aws

    Coke! Always has and always will be.

  34. Jessica

    Bubly. It just has the best flavors out there.

  35. Geri

    Smart chicken…most tender chicken ever.

  36. Lori

    There is nothing like ice cold Luzianne iced tea in the summer!

  37. Jennifer b

    I love fredricks meijer store brand especially their pasta

  38. mdellalaw

    Target brand is pretty good

  39. Isabella K

    We love Kirkland brand from Costco so much!

  40. Shelly

    Brach’s candy corn. Other brands don’t compare.

  41. Lauren S

    Kroger brand corn flakes

  42. Kimberly Hamilton

    Cinnamon Toast Crunch! Store brands just don’t taste the same!

  43. Marie Howard

    I don’t have a Costco membership so I can’t comment on the Kirkland brand, but the Sam’s Club Members Mark brand is really good!

  44. Alina

    My favorite is Members mark! The flavor is there AND the price is right!

  45. Lolie

    Always will be Coke!

  46. Laurel

    Good Culture cottage cheese

  47. Deirdre

    Primal Kitchen condiments!

  48. Olivia

    Pizza rolls!

  49. Deirdre

    Primal Kitchen for condiments and Boulder Canyon chips!

  50. Heather C

    cheez-its

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