What’s Your Go-To Grocery Store Name Brand?

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While we love a good deal, some brands are worth paying full price for.

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It’s Day 4 of Hip2Save’s Birthday Week! 🥳 

Have you been enjoying Hip2Save’s birthday week as much as we have? We still have a couple more days left in our week of giveaways. The comments have been a blast for our team to read and the party doesn’t have to end just yet! 🎉

There’s still time to enter, so be sure to check out the previous giveaway prompts, too —

During our birthday giveaway, all you have to do is comment for a chance to win. This format is just like our monthly reader giveaway and makes for some great conversation among our Hip2Save community. The giveaway prompt posts will be going live each day now through Friday, and your comment will get you entered to win that day’s prize. Easy peasy!

Today, we’ve got two $50 Amazon eGift cards up for grabs. Comment now through Sunday, June 29th 11:59 PM MT for your chance to win.

We want to hear from you! 

Today’s Birthday Giveaway Question:

What’s one grocery name brand you’d never switch from, no matter the price?

Share in the comments section below for our Hip community to read. By leaving a comment, you are entering to win a $50 Amazon eGift card!


Entries for this giveaway are now closed.

How to Enter:


  • Comment Below: Share your favorite name brands at the grocery store.
  • Duration: The commenting entry period starts on Thursday, 6/26/25 at 7 AM MT and ends on Sunday, 6/29/25 at 11:59 PM MT.
  • Eligibility: All approved comments within the entry period are eligible. Winning comments will be chosen at random. Readers may only win one time during the giveaway.

Winner Notifications:


Winners will be contacted via email at the email address associated with their Hip2Save account or the email used when leaving their comments. You do not need to include your email address within your comment. All giveaway correspondence will come from our giveaway team at giveaways@hip2save.com.

Winners will be contacted by Tuesday, July 1st with the details of their Amazon eGift Card.

hand holding Heinz Ketchup 32-Ounce Bottles

Here’s our Hip team’s favorite grocery name brands worth paying full price…

“I am a southern mayonnaise girl – a very picky one. No matter the price, Blue Plate mayo is the only mayonnaise worthy of our family recipes; mom’s potato salad, pimento cheese, deviled eggs, tuna salad, home fries, mac n cheese casserole…it’s all better with Blue Plate. It’s really creamy, with just the right amount of tanginess that doesn’t intrude or overpower like Miracle Whip, but gives the perfect flavor base to build on.

Now that I’m thinking about my favorite southern comfort foods, I also swear by these red beans – I use them to make my cheater red beans, sausage and rice. Instead of several hours, it takes about 30 mins without giving up flavor or texture.” – Cara

“The one brand my family is super loyal to is Nabisco Oreos. We’ve tried a few other grocery brands of them through the years (ALDI, Publix, Walmart). I even bought some fakes and put them in the Nabisco packaging, but my kids and husband immediately knew  🤣. Nothing even comes close to the taste of Nabisco Oreos, so even if they are double the cost, they are worth it.

I feel the same about Lucky Charms cereal, like, I know that is not my magically delicious marshmallow. It’s General Mills or no cereal at all for me!”  – Liz

“I’m the same about Post with their Fruity Pebbles. I have tried the generics, and I am confident that in a blind taste test, I would know the real Fruity Pebbles out of a group of wannabes. 😂 I feel that way about most generic cereals, and sometimes I don’t mind that they’re not spot on, but Pebbles are my fave so nothing comes close lol! – Emily

“Ooohh yes – so true about the Oreos! And also, Hershey’s unsweetened cocoa powder for baking and Heinz ketchup for me. Why do other brands of ketchup even exist?? 😂 – Jenna R

“Oreos for sure. Also, Kellogg’s Raisin Bran – the generic and Post-brand versions just don’t taste as good. In fact, with most cereals, the generic versions always taste a little bit off. – Angela

Best Foods Mayonnaise. I can’t with the avo oil ones or store brand. PS – Best Foods Mayonnaise continues to sell west of the Rockies, while Hellmann’s sells to the east. LOL!” – Lina

hand grabbing box of cereal from cart

We can’t wait to hear your go-to grocery store name brands!

Stay tuned for more Hip Birthday giveaway posts all week long! 🎉 Until then, let’s get back to the deals…


About the writer:

Emily obtained her Bachelor's degrees from Clarkson University with 5 years of content writing experience specializing in health, beauty, fashion, home, & living frugally. Connect with Emily on LinkedIn


Join The Discussion

Comments 646

  1. Kay harris

    Heinz ketchup and only Heinz ketchup

  2. Tammy Guzman-Sierra

    Great Value has so many great options and I think they’re either the same product with their own logo or pretty darn close. I looked a lot of Kroger brand items as well.

  3. Michaela Clement

    Heinz ketchup. I won’t buy another kind.

  4. Marissa

    There are many to choose from! Hershey’s syrup

  5. Sheila

    Bounty paper towels. I have tried other brands and keep coming back to them. I stock up when they are on sale and I have a coupon.

  6. Ashley Reitmann

    Glad Cling Wrap! I’ve tried cheaper brands… talk about frustrating! Once you’ve tried and failed to separate that generic wad of sticky wrap, you know you’ve made a terrible mistake! Life advice- spend the extra $2.00!

  7. Sandra Forsberg

    Walmart’s Great Value brand as well as Walmart’s other generic brands such as Freshness guaranteed, Bettergoods and Sam’s Choice.

  8. Elizabeth Mills

    Kelloggs Raisin Bran is a must – not any other brand. And must be either Diet Pepsi or Diet Coca Cola – store brand will not do! 😃

  9. Ursula Correll

    When I drink a soft drink which is not often, I will only drink Diet Coke. I also only like Heinz Ketchup and Nabisco Oreos.

  10. Deb E

    I really tried to like sardines since I found out they were so good for your bones, but could not find a brand that I could stomach! I finally found LaSirena brand sardines in spicy tomato sauce and that hooked me. I realize it’s not everyone’s fav food but I tried different brands and found this the only one I looked forward to eating. I’m normally a store brand girl but I’ll buy this brand since it’s been consistently good and reasonably priced.

  11. Barb J

    Reese’s peanut butter cups, haven’t tasted a better one yet

  12. Erica

    Reeses and oreos

  13. April Middaugh

    Oreos for sure!

  14. Mom2boys

    Mission low carb tortillas!! Taste just like regular ones – they are do delish!!🥰

  15. Beth Hardesty

    When I bake, I will only use domino sugar! Cheaper brands just don’t work. Also, Heinz Ketchup!

  16. Rachael Hawkins

    Definitely Aldi

  17. Roxanna Johnson

    Whataburger spicy ketchup and Hellman’s mayonnaise. I won’t buy anything else.

  18. Ariel S

    Sodas have to be name brand, I can’t do the off brand colas! I’m a Pepsi girl! Kirkland toilet paper! I refuse to use anything else now (Costco)

  19. Myra Nelson

    There are a lot of good brands, but one stands out as far as freshness goes. That would be Simple Truth. Their products are really good and I’ve switched over, from several others.

  20. v

    Reese’s Peanut Butter Cups

  21. Patricia Hatfield

    Kroger Private Selection and Simpler Truth

  22. Erin Ulrich

    Good Culture cottage cheese

  23. Jenn

    Ziplock!! If it doesn’t zip- it’s pointless

  24. Sherry

    Heinz ketchup! There is no other that even compares. Believe me, we’ve tried the others. We’ve gone to restaurants that didn’t have Heinz ketchup and got our food to go. Gotta have the good stuff!!

  25. Leopardbmd

    Coke and Oreos. Can’t do generic of those 😆

  26. Rachel

    I have to agree with someone else about the cling wrap. Ugh the store brand is the worst so hard to use!

    Also love heinz ketchup not off brand. Same for Oreos.

  27. Debora Andrews

    I really like Zatarains brand of rice dishes. There is a good variety of dishes too. So many to choose from and they are so versatile . So many things can be added to make it your own .

  28. sldubbau

    I like Great Value/Equate at Walmart. I purchased lots of this brand(s) weekly.

  29. Emma

    Scott toilet paper

  30. Vicki

    We eat mostly great value or other walmart exclusive brands but Aldi is pretty good too . If I want vanilla ice cream it has to be breyers.

  31. Kathy Schutz

    Fiber One cereal- the original. Nothing beats the fiber for the calories. Expensive but worth it.

  32. Mary

    Diet Mt. Dew, Red Gold Ketchup and Red Gold Salsa

  33. Roseann Harris

    Makers Mark

  34. Nancy

    Fage 2% plain yogurt and True Made Foods honey mustard and ketchup.

  35. Jen Wetzel

    100% Charmin toilet paper

  36. Lela Huebner

    Unsure if it counts but I like Kirkland products from Costco. Many time they are the higher priced name brands repackaged

  37. Melissa Rosene

    Targets Good and Gather. I love these products and the6 are so much cheaper. Pre cooked chicken, shredded and sliced cheese, milk, pasta sauces, etc.

  38. Lolas93

    Svenards bear claws

  39. Amy L

    Kirkland brand

  40. Amy L

    Heinz- my parents are from Pittsburgh. I don’t want to be disowned.

    • Dee

      😂

  41. Lu Anne Janssen

    And brand products, Heinz SF ketchup, Heinz Mayo and store brand products members mark and Kirkland!

  42. Heidi Watson

    Kirkland! Food, clothes, medicines, or anything they make!

  43. rose sr

    bowl abd basket from shoprite. their items are awesome and so much cheaper than the leading brands

  44. Heather Underwood

    Food Lion!! I don’t mind shopping at Walmart, but the produce is better at Food Lion!

  45. J B

    Member’s Mark! The Bettergoods brand from Walmart is quickly catching up to it!

  46. Jill Mossinghoff

    Dr Pepper and Heinz ketchup, I can NOT do the store brands on either of these!

  47. Debra Faulds

    Coke
    Nilla wafers

  48. Julie Spiegler

    Bowl and Basket from Shoprite!

  49. DEBRA OKANE

    Nabisco Oreos! Most things I’m willing to try the store brands for and I have tried it for the Oreo cookies but there’s just no comparison! Nabisco Oreos all the way.

  50. DEB O’KANE

    Great value has to be my favorite grocery store brand. Love the price on the soda, especially with the prices today!

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