What’s Your Go-To Grocery Store Name Brand?

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While we love a good deal, some brands are worth paying full price for.

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It’s Day 4 of Hip2Save’s Birthday Week! 🥳 

Have you been enjoying Hip2Save’s birthday week as much as we have? We still have a couple more days left in our week of giveaways. The comments have been a blast for our team to read and the party doesn’t have to end just yet! 🎉

There’s still time to enter, so be sure to check out the previous giveaway prompts, too —

During our birthday giveaway, all you have to do is comment for a chance to win. This format is just like our monthly reader giveaway and makes for some great conversation among our Hip2Save community. The giveaway prompt posts will be going live each day now through Friday, and your comment will get you entered to win that day’s prize. Easy peasy!

Today, we’ve got two $50 Amazon eGift cards up for grabs. Comment now through Sunday, June 29th 11:59 PM MT for your chance to win.

We want to hear from you! 

Today’s Birthday Giveaway Question:

What’s one grocery name brand you’d never switch from, no matter the price?

Share in the comments section below for our Hip community to read. By leaving a comment, you are entering to win a $50 Amazon eGift card!


Entries for this giveaway are now closed.

How to Enter:


  • Comment Below: Share your favorite name brands at the grocery store.
  • Duration: The commenting entry period starts on Thursday, 6/26/25 at 7 AM MT and ends on Sunday, 6/29/25 at 11:59 PM MT.
  • Eligibility: All approved comments within the entry period are eligible. Winning comments will be chosen at random. Readers may only win one time during the giveaway.

Winner Notifications:


Winners will be contacted via email at the email address associated with their Hip2Save account or the email used when leaving their comments. You do not need to include your email address within your comment. All giveaway correspondence will come from our giveaway team at giveaways@hip2save.com.

Winners will be contacted by Tuesday, July 1st with the details of their Amazon eGift Card.

hand holding Heinz Ketchup 32-Ounce Bottles

Here’s our Hip team’s favorite grocery name brands worth paying full price…

“I am a southern mayonnaise girl – a very picky one. No matter the price, Blue Plate mayo is the only mayonnaise worthy of our family recipes; mom’s potato salad, pimento cheese, deviled eggs, tuna salad, home fries, mac n cheese casserole…it’s all better with Blue Plate. It’s really creamy, with just the right amount of tanginess that doesn’t intrude or overpower like Miracle Whip, but gives the perfect flavor base to build on.

Now that I’m thinking about my favorite southern comfort foods, I also swear by these red beans – I use them to make my cheater red beans, sausage and rice. Instead of several hours, it takes about 30 mins without giving up flavor or texture.” – Cara

“The one brand my family is super loyal to is Nabisco Oreos. We’ve tried a few other grocery brands of them through the years (ALDI, Publix, Walmart). I even bought some fakes and put them in the Nabisco packaging, but my kids and husband immediately knew  🤣. Nothing even comes close to the taste of Nabisco Oreos, so even if they are double the cost, they are worth it.

I feel the same about Lucky Charms cereal, like, I know that is not my magically delicious marshmallow. It’s General Mills or no cereal at all for me!”  – Liz

“I’m the same about Post with their Fruity Pebbles. I have tried the generics, and I am confident that in a blind taste test, I would know the real Fruity Pebbles out of a group of wannabes. 😂 I feel that way about most generic cereals, and sometimes I don’t mind that they’re not spot on, but Pebbles are my fave so nothing comes close lol! – Emily

“Ooohh yes – so true about the Oreos! And also, Hershey’s unsweetened cocoa powder for baking and Heinz ketchup for me. Why do other brands of ketchup even exist?? 😂 – Jenna R

“Oreos for sure. Also, Kellogg’s Raisin Bran – the generic and Post-brand versions just don’t taste as good. In fact, with most cereals, the generic versions always taste a little bit off. – Angela

Best Foods Mayonnaise. I can’t with the avo oil ones or store brand. PS – Best Foods Mayonnaise continues to sell west of the Rockies, while Hellmann’s sells to the east. LOL!” – Lina

hand grabbing box of cereal from cart

We can’t wait to hear your go-to grocery store name brands!

Stay tuned for more Hip Birthday giveaway posts all week long! 🎉 Until then, let’s get back to the deals…


About the writer:

Emily obtained her Bachelor's degrees from Clarkson University with 5 years of content writing experience specializing in health, beauty, fashion, home, & living frugally. Connect with Emily on LinkedIn


Join The Discussion

Comments 646

  1. Linda Stevens

    Dudes mayo

  2. Nicole Dukes

    Heinz kerchup

  3. Kathleen Staples

    Safeway Signature & O organics

  4. Gnats

    Cedar’s hummus! So good!

  5. Trish

    Ritz crackers! Yum.

  6. Dee

    I usually buy whatever’s on sale or cheaper, store brand (ShopRite, stop&shop, CVS) vs name brand. I only buy Scott TP, the store brands can’t compare. Plus, no generic cola, Diet CF Pepsi or Coke!

  7. Erin Vannorstrand

    Tru Fruit frozen fruit with chocolate

  8. adrienne montanari

    chobini yogurt:)

  9. Heather Wheeler

    Aldis everything! Their quality is always on point.

  10. Amber E.

    Kirkland! I have yet to find a Kirkland product I didn’t love. Quality AND affordability!

  11. Heidi Weber

    My favorite store brand is Wegmans semi sweet chocolate chips. They are dairy free and are $2-5 cheaper than other dairy free brands. I use it to make allergy friendly desserts for picnics.

  12. Margaret B

    Heinz 57 or A1 steak sauce. I’ve tried the store brands and other “look alikes” and they are never very good. I’ll either use these or nothing.

  13. Samantha Ettinger

    Definitely Helmans Mayo!!

  14. Kim

    Aldi’s shells and cheese

  15. Kimberly L

    Oikos Triple Zero yogurt. It’s the best and I would pay whatever it costs for it!

  16. Suet Horhota

    Aldi’s,Lidl and Trader Joe’s! I’ve liked everything they’ve had and the quality and price is unbeatable!

  17. Leah

    Great Value Cheerios. Savoritz flatbreads and snack crackers. Great Value spices. 365 peanut butter.

  18. Lisa

    Ortega Taco Sauce!

  19. Audrey

    I would have to say Kroger, Great Value or Member’s Mark.

  20. Jennifer Cathey

    Fresh, True Goodness, Purple Cow–Meijer brand

  21. Shannon Schleif

    I really like Great Value cereals.

  22. anita frank

    PEPSI!

  23. Nancy H

    Heinz Ketchup is the brand I never change from. It definitely has a taste and consistency that is different from other brands.

  24. Rachel Tharp

    Kirkland at Costco

  25. Rhoda

    Good and Gather

  26. Elizabeth

    Heinz ketchup. Husband said he’d divorce me if I buy a different brand.

  27. Lisa

    Jif peanut butter and Heinz ketchup

  28. Jenny H.

    Prego spaghetti sauce is our favorite. Some of the other brands just don’t hit the spot.

  29. felecia bowles

    wegmans

  30. Cher M

    Dutch Farms has never disappointed me. The quality & taste with all the dishes I make is always there.

  31. Jenna

    Heinz ketchup is the best to me!

  32. Marian Dossou

    Swans Down Cake flour is the standard for my vanilla cake.

  33. Melanie

    Duke’s mayo, Hidden Valley Ranch, & Campbell’s cream soups!

  34. Katherine

    For me, soda has to be name brand along with Oreos and cereal. Other than that, I’m flexible.

  35. Patrice

    Pepsi and Kellogg’s

  36. Dale L

    My husband swears by Ritz! Nothing else is as good in his opinion.

  37. kerRI

    Special K

  38. Jill

    Ghirardelli chocolate chips are the only chocolate chips I use.

  39. Jenny Egge

    Members Mark and Great Value. But I never buy generic ketchup or mayo! Has to be Heinz and Kraft or Hellmans

  40. Melissa

    Best foods mayo

  41. Lindsey L

    Aldi brand, dye free!

  42. Emily Drevecky

    The aldi brand Millville bc they don’t use bht and food dye like all the other brand names

  43. Diana McCoy

    Diet Coke by far. No other diet cola can compare.

  44. Maymie Vola

    Fig Newtons cookies. Other brands just don’t measure up!

  45. Kristi Palmer

    General Mills Cheerios. I have tried the off brand Cheerios and they just don’t taste the same.

  46. Jacki Sorlien

    I have a hard time choosing between Great Value and Trader Joe’s. I guess my go-to would be GV.

  47. Wilna Wheeler

    Kirkland brand at Costco! Always a great deal!!!

  48. Darlena

    The main thing is to know the prices at the store you normally shop at especially if it’s name brands ,so you can compare . I will switch out just about any name brand for Great Value products to try .

  49. christy pautuk

    Heinz ketchup!!

  50. Cindy D

    Great Value at Walmart

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