What’s Your Go-To Grocery Store Name Brand?

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It’s Day 4 of Hip2Save’s Birthday Week! 🥳 

Have you been enjoying Hip2Save’s birthday week as much as we have? We still have a couple more days left in our week of giveaways. The comments have been a blast for our team to read and the party doesn’t have to end just yet! 🎉

There’s still time to enter, so be sure to check out the previous giveaway prompts, too —

During our birthday giveaway, all you have to do is comment for a chance to win. This format is just like our monthly reader giveaway and makes for some great conversation among our Hip2Save community. The giveaway prompt posts will be going live each day now through Friday, and your comment will get you entered to win that day’s prize. Easy peasy!

Today, we’ve got two $50 Amazon eGift cards up for grabs. Comment now through Sunday, June 29th 11:59 PM MT for your chance to win.

We want to hear from you! 

Today’s Birthday Giveaway Question:

What’s one grocery name brand you’d never switch from, no matter the price?

Share in the comments section below for our Hip community to read. By leaving a comment, you are entering to win a $50 Amazon eGift card!


Entries for this giveaway are now closed.

How to Enter:


  • Comment Below: Share your favorite name brands at the grocery store.
  • Duration: The commenting entry period starts on Thursday, 6/26/25 at 7 AM MT and ends on Sunday, 6/29/25 at 11:59 PM MT.
  • Eligibility: All approved comments within the entry period are eligible. Winning comments will be chosen at random. Readers may only win one time during the giveaway.

Winner Notifications:


Winners will be contacted via email at the email address associated with their Hip2Save account or the email used when leaving their comments. You do not need to include your email address within your comment. All giveaway correspondence will come from our giveaway team at giveaways@hip2save.com.

Winners will be contacted by Tuesday, July 1st with the details of their Amazon eGift Card.

hand holding Heinz Ketchup 32-Ounce Bottles

Here’s our Hip team’s favorite grocery name brands worth paying full price…

“I am a southern mayonnaise girl – a very picky one. No matter the price, Blue Plate mayo is the only mayonnaise worthy of our family recipes; mom’s potato salad, pimento cheese, deviled eggs, tuna salad, home fries, mac n cheese casserole…it’s all better with Blue Plate. It’s really creamy, with just the right amount of tanginess that doesn’t intrude or overpower like Miracle Whip, but gives the perfect flavor base to build on.

Now that I’m thinking about my favorite southern comfort foods, I also swear by these red beans – I use them to make my cheater red beans, sausage and rice. Instead of several hours, it takes about 30 mins without giving up flavor or texture.” – Cara

“The one brand my family is super loyal to is Nabisco Oreos. We’ve tried a few other grocery brands of them through the years (ALDI, Publix, Walmart). I even bought some fakes and put them in the Nabisco packaging, but my kids and husband immediately knew  🤣. Nothing even comes close to the taste of Nabisco Oreos, so even if they are double the cost, they are worth it.

I feel the same about Lucky Charms cereal, like, I know that is not my magically delicious marshmallow. It’s General Mills or no cereal at all for me!”  – Liz

“I’m the same about Post with their Fruity Pebbles. I have tried the generics, and I am confident that in a blind taste test, I would know the real Fruity Pebbles out of a group of wannabes. 😂 I feel that way about most generic cereals, and sometimes I don’t mind that they’re not spot on, but Pebbles are my fave so nothing comes close lol! – Emily

“Ooohh yes – so true about the Oreos! And also, Hershey’s unsweetened cocoa powder for baking and Heinz ketchup for me. Why do other brands of ketchup even exist?? 😂 – Jenna R

“Oreos for sure. Also, Kellogg’s Raisin Bran – the generic and Post-brand versions just don’t taste as good. In fact, with most cereals, the generic versions always taste a little bit off. – Angela

Best Foods Mayonnaise. I can’t with the avo oil ones or store brand. PS – Best Foods Mayonnaise continues to sell west of the Rockies, while Hellmann’s sells to the east. LOL!” – Lina

hand grabbing box of cereal from cart

We can’t wait to hear your go-to grocery store name brands!

Stay tuned for more Hip Birthday giveaway posts all week long! 🎉 Until then, let’s get back to the deals…


About the writer:

Emily obtained her Bachelor's degrees from Clarkson University with 5 years of content writing experience specializing in health, beauty, fashion, home, & living frugally. Connect with Emily on LinkedIn


Join The Discussion

Comments 646

  1. Lisa

    Vital Eggs. Once you try them you cant go back to other.

  2. Paige

    Diet coke. The store brand is just not the same.

  3. jen

    Kroger and Private Selection at Kroger. Grew up on Kroger and trust their products to deliver. They have a wide variety of products that I want, like no salt added canned vegetables and bronze-cut pasta, at awesome prices. In fact, we rarely buy actual brand-name items unless they are loss-leaders. We also have Ruler Foods in our area, which is an Aldi-style store with mostly Kroger brands. It’s a must-stop for us whenever we are in the “big town”, 30 miles away. We can save even more on the same Kroger/PS products there! I’m a devoted fan.

  4. Shawn Malin

    Duke’s Mayo. Just can’t replicate that taste.

  5. Rachel

    I love King Arthur Flour products and Dawn. Those two I always buy! But of course, I look for deals on them 🙂

  6. Jeri Ruser

    Cheerwine! I am turning into a North Carolina girl. That is the best soda.

  7. Amy

    Duke’s mayo! None other can compare!

  8. kristy henry

    Dr Pepper Nothing compares to the true brand name , NEVER lol

  9. Ashley Wills

    Cheez-it

  10. riepenhoff

    Heinz ketchup!

  11. Lyssa

    The refrigerated Trader Joe’s Green Goddess Salad Dressing. It reminds me of a green smoothie in a bottle, so besides being the only salad dressing my husband will use I put it on a variety of other foods as well.

  12. Tbkartist

    Coffee mate creamer

  13. Kay

    My go-to brand is Great Value. I do most of my grocery shopping at Walmart. I know I’ll almost always get the best price going with the Walmart brand, and the quality (to me) is the same. In fact, I think H2S did a post comparing GV items against brand names.

  14. Angela B.

    Martin’s Potato Bread/Rolls… we’ve tried other brands of potato bread and the entire family agrees Martin’s just tastes the best.

  15. Colorado Amy

    Honey Nut Cheerios. I’ve tried the store brands and nothing taste quite the same. They aren’t bad but they’re not the as good.

  16. Norma

    Best Foods Mayonnaise is the best! I will usually stock up when I find it on sale. Other brands don’t taste quite the same.

  17. K

    King Arthur gluten-free measure for measure flour!

  18. Carina Ball

    Dollar tree big lighters, cards, spices, aluminum foil, bleach

  19. Elaine

    Coke zero caffeine free is irreplaceable. No substitute

  20. ev B

    Great value. Their decaf and regular coffee is actually pretty darn good!

  21. Pam

    We are loyal to Maxwell House coffee, however I do try to get it on sale whenever possible. And because I’ve been concerned about whether coffee prices will go up due to the tariffs, I’ve got 10 large containers of it in my pantry so I don’t have to suffer potential sticker shock later.

  22. Hilary

    Private Selection ice cream from Krogers is by far and away the best ice cream you can buy in a grocery store. Hands down. We won’t buy any other brand of ice cream now.

  23. Kari

    Tim Hortons Original Blend!

  24. Kristi

    Siete is so worth it! Even though they were sold, as long as they don’t add terrible ingredients, I’m a fan for life!

  25. Diane P

    Diet Coke—-all the others just don’t taste right.

  26. Tracie Utley

    We love Jif PB, Dukes Mayo and Philadelphia cream cheese. 🙂

  27. Mona2

    Log Cabin Syrup. I grew up with it and no other brand tastes as good.

  28. Florencia Aulet Davis

    All the cereals I buy are name brand. Cherrios, Special K, Cocoa puffs. Private brands on cereal are very much not the same!

  29. casaurus@yahoo.com

    Coke. If I am going to drink that many calories, it has to be Coca-Cola!

  30. Nessie

    Ratio Vanilla yogurt, so random but it’s the only yogurt I really enjoy.

  31. Haley

    So, I am going to have to go with Chosen Foods Avocado Oil Mayo. It’s worth it to me to buy that one over generic brand.

  32. Erin

    Kroger’s Simple Truth organic milk: it tastes like Stoneyfield, at a fraction of the price and is significantly easier to find.

  33. Barbara Ence

    Oreo, Heinz ketchup, best food mayonnaise, las palmas enchilada sauce, goldfish crackers!

  34. Donna

    Heinz ketchup and Hellmann’s mayonnaise

  35. Samantha

    Canada Dry Zero Sugar Gingerale.. ice cold!

  36. Mattison

    I will always drink Pepsi, nothing else. If I cannot have Pepsi then I won’t drink it. I will only buy it in stores if its on sale, otherwise if I am craving it, then fountain Pepsi is the best.

  37. Maureen

    Chobani Creamer!

  38. cowsarefunny79

    I agree with Nabisco Oreos. The others just aren’t in the same ballpark as far as taste.

  39. Carol

    Aldi’s Sourdough bread!

  40. Sandy Motes

    It’s got to be Dukes Mayonnaise for me. I love the taste and the fact that it doesn’t contain sugar. My husband can also eat it since it is gf.

  41. Amy Mattingly

    Heinz ketchup!

  42. MNme

    Starbucks coffee – ground and iced!

  43. Stella Kidd

    All Sensitive Detergent, No Dyes, Perfumes -this is my go to. It cleans well and keeps our sensitive skin from breaking out!

  44. Monique Rizzo

    Kerrygold Butter. I love it and would never stray!! LOL

  45. Joyce Gibson

    Miracle Whip mayo. Will not make my famous potato salad without it!

  46. 4shankogirls

    Costco’s Kirkland peanut butter pretzels. Delicious!

  47. Melanie

    general mills or kelloggs cereal, can’t find a store brand that tastes as good

  48. Kerry

    HEB or Central Market

  49. Laura

    Any of the Target brands are my to go!

  50. Lora

    Nutella. The other knockoffs don’t taste the same.

    • Hipgrandma

      Agree

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