What’s Your Go-To Grocery Store Name Brand?

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It’s Day 4 of Hip2Save’s Birthday Week! 🥳 

Have you been enjoying Hip2Save’s birthday week as much as we have? We still have a couple more days left in our week of giveaways. The comments have been a blast for our team to read and the party doesn’t have to end just yet! 🎉

There’s still time to enter, so be sure to check out the previous giveaway prompts, too —

During our birthday giveaway, all you have to do is comment for a chance to win. This format is just like our monthly reader giveaway and makes for some great conversation among our Hip2Save community. The giveaway prompt posts will be going live each day now through Friday, and your comment will get you entered to win that day’s prize. Easy peasy!

Today, we’ve got two $50 Amazon eGift cards up for grabs. Comment now through Sunday, June 29th 11:59 PM MT for your chance to win.

We want to hear from you! 

Today’s Birthday Giveaway Question:

What’s one grocery name brand you’d never switch from, no matter the price?

Share in the comments section below for our Hip community to read. By leaving a comment, you are entering to win a $50 Amazon eGift card!


Entries for this giveaway are now closed.

How to Enter:


  • Comment Below: Share your favorite name brands at the grocery store.
  • Duration: The commenting entry period starts on Thursday, 6/26/25 at 7 AM MT and ends on Sunday, 6/29/25 at 11:59 PM MT.
  • Eligibility: All approved comments within the entry period are eligible. Winning comments will be chosen at random. Readers may only win one time during the giveaway.

Winner Notifications:


Winners will be contacted via email at the email address associated with their Hip2Save account or the email used when leaving their comments. You do not need to include your email address within your comment. All giveaway correspondence will come from our giveaway team at giveaways@hip2save.com.

Winners will be contacted by Tuesday, July 1st with the details of their Amazon eGift Card.

hand holding Heinz Ketchup 32-Ounce Bottles

Here’s our Hip team’s favorite grocery name brands worth paying full price…

“I am a southern mayonnaise girl – a very picky one. No matter the price, Blue Plate mayo is the only mayonnaise worthy of our family recipes; mom’s potato salad, pimento cheese, deviled eggs, tuna salad, home fries, mac n cheese casserole…it’s all better with Blue Plate. It’s really creamy, with just the right amount of tanginess that doesn’t intrude or overpower like Miracle Whip, but gives the perfect flavor base to build on.

Now that I’m thinking about my favorite southern comfort foods, I also swear by these red beans – I use them to make my cheater red beans, sausage and rice. Instead of several hours, it takes about 30 mins without giving up flavor or texture.” – Cara

“The one brand my family is super loyal to is Nabisco Oreos. We’ve tried a few other grocery brands of them through the years (ALDI, Publix, Walmart). I even bought some fakes and put them in the Nabisco packaging, but my kids and husband immediately knew  🤣. Nothing even comes close to the taste of Nabisco Oreos, so even if they are double the cost, they are worth it.

I feel the same about Lucky Charms cereal, like, I know that is not my magically delicious marshmallow. It’s General Mills or no cereal at all for me!”  – Liz

“I’m the same about Post with their Fruity Pebbles. I have tried the generics, and I am confident that in a blind taste test, I would know the real Fruity Pebbles out of a group of wannabes. 😂 I feel that way about most generic cereals, and sometimes I don’t mind that they’re not spot on, but Pebbles are my fave so nothing comes close lol! – Emily

“Ooohh yes – so true about the Oreos! And also, Hershey’s unsweetened cocoa powder for baking and Heinz ketchup for me. Why do other brands of ketchup even exist?? 😂 – Jenna R

“Oreos for sure. Also, Kellogg’s Raisin Bran – the generic and Post-brand versions just don’t taste as good. In fact, with most cereals, the generic versions always taste a little bit off. – Angela

Best Foods Mayonnaise. I can’t with the avo oil ones or store brand. PS – Best Foods Mayonnaise continues to sell west of the Rockies, while Hellmann’s sells to the east. LOL!” – Lina

hand grabbing box of cereal from cart

We can’t wait to hear your go-to grocery store name brands!

Stay tuned for more Hip Birthday giveaway posts all week long! 🎉 Until then, let’s get back to the deals…


About the writer:

Emily obtained her Bachelor's degrees from Clarkson University with 5 years of content writing experience specializing in health, beauty, fashion, home, & living frugally. Connect with Emily on LinkedIn


Join The Discussion

Comments 646

  1. Melissa

    As a big fan of plant milks, especially oat, Planet Oat Unsweetened Plain or Vanilla Oat Milk is my go-to! It is thicker in texture, rich and creamy, low in calories and has the ideal taste. No other brand oat milk is comparable to it from what I’ve found.

  2. Johanna Hui

    Tillamook ice cream, Noosa yogurt, Lucerne milk and cheese products, and Oreos!

  3. Colleen Baird

    Pepperidge Farm Goldfish; Lunchables; Skor Iced coffee; International Delight Coldstone Creamery creamer!

  4. debbie-6

    Wright Bacon

  5. Chrystal Bachmann

    Nothing will ever change me from using Heinz ketchup!!!

  6. Vera Burrows

    8 o’clock decaf coffee

  7. Myra

    Coke for sure!

  8. KRISTEN JONES

    My son has a peanut allergy so it’s tough for me to use store brands especially Walmarts on most things. I’ve been starting to check into Aldi more especially for no dyes and some items are specifically from a nut free facility. So once an item is on our list we stick with it forever. ❤️

  9. amy tram

    Fairlife milk since it’s higher protein and lower sugar content than other brands.

  10. priya mascarenhas

    Honey bunch of oats -Post cereal

  11. Ali S

    Bolthouse juices, Eggo waffles, and Tyson chicken nuggets!

  12. ghuse

    As a southern girl Dukes Mayonnaise is a must! Actually all my condiments must be name brand, French’s mustard, Dukes Mayonnaise, and Heinz Ketchup. I will buy store brands of other things to save money but i never compromise when it comes to these three

  13. Cheryl Lister

    Good and Gather at Target

  14. Malinda

    Unless it gets exponentially expensive, I will always use Hellman’s Mayonnaise. It’s already quite expensive but I persevere! Hellman’s has the best taste, texture has the best tang. I use Hellman’s in everything, from a sandwich

    • Susan

      I agree. I use Hellmann’s Light Mayo.

  15. ElizH

    Tillamook brand for Ice Cream and Kellogg’s Cocoa Krispies. Also Guerrero Riquisimas Flour Tortillas, we suffer a bit since we moved from the West, they don’t sell them in the South East!

  16. Pam

    Hellmans and Coffee Mate creamer

  17. Linda

    Coke for me.

  18. Misty

    Dr. Pepper

  19. Nicholle Bueler

    Fruity and cocoa pebbles I will spend full price on for the brand! My kids love to make rice krispy treats out of them and they always turn out a hit at parties!

  20. Brianna Wu

    heinz

  21. BwjPg

    Duke’s mayonnaise, Heinz ketchup & Mt Olive pickles!

  22. Teresa Rodriquez

    Best Foods Mayonnaise. My oldest son won’t eat any other kind, it’s the “Best”. Campbell’s soups, the generics just aren’t the same. Oreos! Need I say more?

  23. Chris

    Dunkin’ Donuts Original Blend Medium Roast Whole Bean Coffee!! A cup of this with unsweetened soy milk every morning is my lifeline ^_^.

  24. Deb

    Lea and Perrin’s worcestshire sauce

  25. Karen

    I really don’t have a name brand. I am willing to always try the store brand whenever possible.

  26. Liz Curtis

    I would have to say all Name Brand Cereal, Generic brands just don’t stand a chance. ty ❤️

  27. theresa

    Duke’s mayo and A1 steak sauce

  28. Patricia Mielke

    I am pretty flexible with most Store name and brands. But if I had to choose one item, it would be Duke’s mayonnaise.

  29. Rebecca Town

    I’m a Hellman’s Mayonnaise user. Anything else has a weird aftertaste.

  30. Loretta Barnett

    I will use store brand for most things, but for cornbread it has to be Martha White corn meal mix.

  31. Janet Durham

    I only buy Dove soap.

  32. Bigmamajo

    I cannot think of any one food item I am 100% brand specific on….. I will buy items by the sale or coupon, some have been great finds!

  33. Amy Harper

    100% Dukes Mayonnaise- it has the best flavor, none of the others even come close!!

  34. Dawna Kokosinski

    Soda and chai latte k cups

  35. NICOLE M CASTELLANI

    Cheez-It crackers. Store brand crackers trying taste similar just don’t compare to that cheesy flavor.

  36. VlopezM93

    Just had this conversation with my son last night. Hot pockets (pepperoni pizza), tried the Walmart Great Value pepperoni and cheese and did not compare.

  37. htownangel

    Love Great Value brand ice cream…sooo creamy!

  38. Kelly

    Heinz ketchup for my hubby, he knows the difference when I’ve tried to switch it up. I try to stock up when there is a sale at Costco, like right now!

  39. GRETCHEN

    Definitely Coca Cola. Could never drink generic.

  40. mzmarce

    Oreos, Best Foods Mayo, and Skippy peanut butter. We’ll try other brands on almost everything else.

  41. AM Tami

    Chobani creamer. Soo good!

  42. Carly G

    Heinz ketchup, Mountain Dew Kickstart (my energy drink of choice), Oreos

  43. Donna

    Nutpods creamers. Absolutely love all the flavors, especially pumpkin spice and toasted marshmallow!

  44. Nina

    coca cola and kraft mac and cheese!

  45. Melissa

    I love Kirkland products from Costco

  46. Janis

    Ken’s honey mustard dipping sauce. Perfectly blended. So good!

  47. Talks

    As a family, we have taste-tested root beers and chocolate sandwich cookies. Best over-all winners were A

  48. Katie

    Noosa yogurt has become my go-to brand for delicious yogurt! My hubby and I tried it a few months ago ( it was bogo at our local grocery store 🙂 ). It is thick, creamy, fresh, and just so yummy! If you haven’t tried it yet, I highly recommend it! There is a lemon flavored one that is so refreshing, but honestly all the flavors I have tried have been delish! I’m now craving one! ( Time for a Noosa!!! ) 🙂

  49. Vickie

    Kleenex

  50. Chriselda Dcunha

    Bowl and basket low fat mayo from shoprite.

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