What’s Your Go-To Grocery Store Name Brand?

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While we love a good deal, some brands are worth paying full price for.

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It’s Day 4 of Hip2Save’s Birthday Week! 🥳 

Have you been enjoying Hip2Save’s birthday week as much as we have? We still have a couple more days left in our week of giveaways. The comments have been a blast for our team to read and the party doesn’t have to end just yet! 🎉

There’s still time to enter, so be sure to check out the previous giveaway prompts, too —

During our birthday giveaway, all you have to do is comment for a chance to win. This format is just like our monthly reader giveaway and makes for some great conversation among our Hip2Save community. The giveaway prompt posts will be going live each day now through Friday, and your comment will get you entered to win that day’s prize. Easy peasy!

Today, we’ve got two $50 Amazon eGift cards up for grabs. Comment now through Sunday, June 29th 11:59 PM MT for your chance to win.

We want to hear from you! 

Today’s Birthday Giveaway Question:

What’s one grocery name brand you’d never switch from, no matter the price?

Share in the comments section below for our Hip community to read. By leaving a comment, you are entering to win a $50 Amazon eGift card!


Entries for this giveaway are now closed.

How to Enter:


  • Comment Below: Share your favorite name brands at the grocery store.
  • Duration: The commenting entry period starts on Thursday, 6/26/25 at 7 AM MT and ends on Sunday, 6/29/25 at 11:59 PM MT.
  • Eligibility: All approved comments within the entry period are eligible. Winning comments will be chosen at random. Readers may only win one time during the giveaway.

Winner Notifications:


Winners will be contacted via email at the email address associated with their Hip2Save account or the email used when leaving their comments. You do not need to include your email address within your comment. All giveaway correspondence will come from our giveaway team at giveaways@hip2save.com.

Winners will be contacted by Tuesday, July 1st with the details of their Amazon eGift Card.

hand holding Heinz Ketchup 32-Ounce Bottles

Here’s our Hip team’s favorite grocery name brands worth paying full price…

“I am a southern mayonnaise girl – a very picky one. No matter the price, Blue Plate mayo is the only mayonnaise worthy of our family recipes; mom’s potato salad, pimento cheese, deviled eggs, tuna salad, home fries, mac n cheese casserole…it’s all better with Blue Plate. It’s really creamy, with just the right amount of tanginess that doesn’t intrude or overpower like Miracle Whip, but gives the perfect flavor base to build on.

Now that I’m thinking about my favorite southern comfort foods, I also swear by these red beans – I use them to make my cheater red beans, sausage and rice. Instead of several hours, it takes about 30 mins without giving up flavor or texture.” – Cara

“The one brand my family is super loyal to is Nabisco Oreos. We’ve tried a few other grocery brands of them through the years (ALDI, Publix, Walmart). I even bought some fakes and put them in the Nabisco packaging, but my kids and husband immediately knew  🤣. Nothing even comes close to the taste of Nabisco Oreos, so even if they are double the cost, they are worth it.

I feel the same about Lucky Charms cereal, like, I know that is not my magically delicious marshmallow. It’s General Mills or no cereal at all for me!”  – Liz

“I’m the same about Post with their Fruity Pebbles. I have tried the generics, and I am confident that in a blind taste test, I would know the real Fruity Pebbles out of a group of wannabes. 😂 I feel that way about most generic cereals, and sometimes I don’t mind that they’re not spot on, but Pebbles are my fave so nothing comes close lol! – Emily

“Ooohh yes – so true about the Oreos! And also, Hershey’s unsweetened cocoa powder for baking and Heinz ketchup for me. Why do other brands of ketchup even exist?? 😂 – Jenna R

“Oreos for sure. Also, Kellogg’s Raisin Bran – the generic and Post-brand versions just don’t taste as good. In fact, with most cereals, the generic versions always taste a little bit off. – Angela

Best Foods Mayonnaise. I can’t with the avo oil ones or store brand. PS – Best Foods Mayonnaise continues to sell west of the Rockies, while Hellmann’s sells to the east. LOL!” – Lina

hand grabbing box of cereal from cart

We can’t wait to hear your go-to grocery store name brands!

Stay tuned for more Hip Birthday giveaway posts all week long! 🎉 Until then, let’s get back to the deals…


About the writer:

Emily obtained her Bachelor's degrees from Clarkson University with 5 years of content writing experience specializing in health, beauty, fashion, home, & living frugally. Connect with Emily on LinkedIn


Join The Discussion

Comments 646

  1. Kathryn Klug

    Chips ahoy cookies… nothing can duplicate it!

  2. Kristina Brown

    Members mark chocolate covered almonds and raisins.

  3. Hipgrandma

    Coke, Duke’s Mayo and Pretzel Crisps

  4. Jennifer Myers

    I will always be loyal to Tampax and Kotex. The off brand stuff is just not the same.

  5. Kristie

    Coke products only

  6. Tina T

    Diet Dr. Pepper…there is no substitute!😃

  7. Ashley Person

    Kraft! No other mac & cheese compares.

  8. Cheri Quakenbush

    Poptarts
    Pepsi Zero

  9. Brenda Hoy

    Miracle Whip

  10. Steph Abdon

    Charlie’s Soap

  11. Debbie

    Hellmann’s mayo, Heinz ketchup, and Daisy sour cream

  12. Connie

    We are fans of the gluten-free Oreos. As my son-in-law says, “Nabisco got it right with the Oreos!”

  13. Carol VanHorn

    Kirkland

  14. Georgia Stever

    Aldi & Kroger

  15. wendy kerschner

    Ben & Jerry’s Ice Cream. Store brand will never own up to that.

  16. Tammy W

    My go to brand is Great Value! Having worked in grocery business, I know the majority of store brands are actually made by the major corporations.

  17. Hannah

    I enjoy store brand products.

  18. Audo

    When it comes to pop….cherry coke or regular Pepsi. I love my Pepsi but if I want cherry it’s got to be cherry coke!

  19. Alexis Staubach

    Kirkland!

  20. Bobbie

    Great value and members mark.

  21. Angela

    Great Value

  22. Lisa Ramey

    Members Mark, and also Favorite Day from Target!

  23. Erin Sunderman

    Bounty paper towels

  24. Jamie Gray

    Great Value and Kroger

  25. Jackie Lucas

    Shop rite

  26. Dina

    Hellman’s mayonnaise and Dr Pepper!!

  27. Jo

    Simple Truth and Private Selection are my favorite brands

  28. Christiann G.

    Jif or Skippy Peanut butter, Hellmann’s mayonnaise

  29. Steven Bolan

    Fry’s it is close to home, has great employees and the prices are slowly coming down

  30. Sonia Beshiri

    Signature brand from Shaws

  31. Carrie

    Miracle whip

  32. Sharon McCoy

    I love Publix BOGO sales. They are great!

  33. Tina

    My go-to store brand is Great Value, with Members Mark coming in a close second.

  34. Sharon R

    Nestle Tollhouse chocolate chips!

  35. Lucy Jones

    We always buy jet puffed marshmallows. The store brands don’t taste as good!

  36. Sarah

    Kewpie mayo is the only mayonnaise I’ll buy!

  37. Laura Wagner

    Sam’s Club Members Mark is a brand to be loyal to.

  38. Julie Jentel

    Wheat Thins !

  39. Cheryl S

    Ritz crackers! For lots of other things I love the Publix brand!

  40. Nicole

    Member’s Mark products at Sam’s Club are great! It’s a shame I can only get them when I visit Maine now.

  41. Suzanne

    Pepperridge farm goldfish I’ve tried off brands but my kiddos always complain haha.

  42. Elizabeth

    Ghirardelli baking chocolate for my flourless chocolate tortes!

  43. Julie Chaddock

    Up and up (target) happy farms( Aldi)

  44. Patricia Anthony

    Signature Select (Safeway) and Great Value (Walmart), but my mayonnaise ALWAYS has to be Best Foods

  45. Olivia

    Gotta be that aaaaay-cheeee-beeee (Heb) brand! Texan raised!!

  46. Sonia Dugan

    Weis grocery store pasta

  47. Mandy Barberio

    Up & Up at Target

  48. Marci Schlegel

    Weis Markets brand

  49. Christi Myers

    Members Mark and BetterGoods at Walmart

  50. Noelle Golding

    Kraft and kroger brand.

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