What’s Your Go-To Grocery Store Name Brand?

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While we love a good deal, some brands are worth paying full price for.

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It’s Day 4 of Hip2Save’s Birthday Week! 🥳 

Have you been enjoying Hip2Save’s birthday week as much as we have? We still have a couple more days left in our week of giveaways. The comments have been a blast for our team to read and the party doesn’t have to end just yet! 🎉

There’s still time to enter, so be sure to check out the previous giveaway prompts, too —

During our birthday giveaway, all you have to do is comment for a chance to win. This format is just like our monthly reader giveaway and makes for some great conversation among our Hip2Save community. The giveaway prompt posts will be going live each day now through Friday, and your comment will get you entered to win that day’s prize. Easy peasy!

Today, we’ve got two $50 Amazon eGift cards up for grabs. Comment now through Sunday, June 29th 11:59 PM MT for your chance to win.

We want to hear from you! 

Today’s Birthday Giveaway Question:

What’s one grocery name brand you’d never switch from, no matter the price?

Share in the comments section below for our Hip community to read. By leaving a comment, you are entering to win a $50 Amazon eGift card!


Entries for this giveaway are now closed.

How to Enter:


  • Comment Below: Share your favorite name brands at the grocery store.
  • Duration: The commenting entry period starts on Thursday, 6/26/25 at 7 AM MT and ends on Sunday, 6/29/25 at 11:59 PM MT.
  • Eligibility: All approved comments within the entry period are eligible. Winning comments will be chosen at random. Readers may only win one time during the giveaway.

Winner Notifications:


Winners will be contacted via email at the email address associated with their Hip2Save account or the email used when leaving their comments. You do not need to include your email address within your comment. All giveaway correspondence will come from our giveaway team at giveaways@hip2save.com.

Winners will be contacted by Tuesday, July 1st with the details of their Amazon eGift Card.

hand holding Heinz Ketchup 32-Ounce Bottles

Here’s our Hip team’s favorite grocery name brands worth paying full price…

“I am a southern mayonnaise girl – a very picky one. No matter the price, Blue Plate mayo is the only mayonnaise worthy of our family recipes; mom’s potato salad, pimento cheese, deviled eggs, tuna salad, home fries, mac n cheese casserole…it’s all better with Blue Plate. It’s really creamy, with just the right amount of tanginess that doesn’t intrude or overpower like Miracle Whip, but gives the perfect flavor base to build on.

Now that I’m thinking about my favorite southern comfort foods, I also swear by these red beans – I use them to make my cheater red beans, sausage and rice. Instead of several hours, it takes about 30 mins without giving up flavor or texture.” – Cara

“The one brand my family is super loyal to is Nabisco Oreos. We’ve tried a few other grocery brands of them through the years (ALDI, Publix, Walmart). I even bought some fakes and put them in the Nabisco packaging, but my kids and husband immediately knew  🤣. Nothing even comes close to the taste of Nabisco Oreos, so even if they are double the cost, they are worth it.

I feel the same about Lucky Charms cereal, like, I know that is not my magically delicious marshmallow. It’s General Mills or no cereal at all for me!”  – Liz

“I’m the same about Post with their Fruity Pebbles. I have tried the generics, and I am confident that in a blind taste test, I would know the real Fruity Pebbles out of a group of wannabes. 😂 I feel that way about most generic cereals, and sometimes I don’t mind that they’re not spot on, but Pebbles are my fave so nothing comes close lol! – Emily

“Ooohh yes – so true about the Oreos! And also, Hershey’s unsweetened cocoa powder for baking and Heinz ketchup for me. Why do other brands of ketchup even exist?? 😂 – Jenna R

“Oreos for sure. Also, Kellogg’s Raisin Bran – the generic and Post-brand versions just don’t taste as good. In fact, with most cereals, the generic versions always taste a little bit off. – Angela

Best Foods Mayonnaise. I can’t with the avo oil ones or store brand. PS – Best Foods Mayonnaise continues to sell west of the Rockies, while Hellmann’s sells to the east. LOL!” – Lina

hand grabbing box of cereal from cart

We can’t wait to hear your go-to grocery store name brands!

Stay tuned for more Hip Birthday giveaway posts all week long! 🎉 Until then, let’s get back to the deals…


About the writer:

Emily obtained her Bachelor's degrees from Clarkson University with 5 years of content writing experience specializing in health, beauty, fashion, home, & living frugally. Connect with Emily on LinkedIn


Join The Discussion

Comments 646

  1. Angela Schaffer

    Meijer brand and Great Value paper products

  2. Melanie Mullins

    Costco’s Kirkland Make up Remover Wipes are the best, hands down and are less expensive!

  3. Melissa Melissa McCormick

    Gold fish or members mark

  4. Melissa McCormick

    Gold fish or members mark

  5. Karen Robinson

    Quaker oats! The Great Value oats were not as good! They tasted blah and the consistency was awful! The name brand wins this time.

  6. Tanisha Yepez

    Luvs and Huggies diapers

  7. Jennifer Dunn

    Market pantry from target

  8. C

    Costco Kirkland baby wipes is the best.

  9. Manuela Parker

    Definitely cinnamon toast crunch. For my daughter.

  10. Paula Browning

    Kraft mayo and Hunts ketsup

  11. Savannah

    I love Lay’s Cheddar and Sour Cream potato chips.
    Can’t get enough of them!!!
    I eat them with Lay’s cheddar jalapeño dip.
    Neither have any generics to even come close!

  12. Michelle Aragon

    Cheerios! I do not like any other brand- either the shape or the taste is off. It’s got to be the real thing for me!

  13. Bethany Wheeler

    Aldi brand of most everything.

  14. MombieZombie

    Private Selections brand from Fry’s aka Kroger is very good.

  15. Lily

    Milos tea

  16. Charle Cable

    I love the good and gather brand plus Publix brand

  17. Samantha Villa

    I’m a Texan, so hands down H.E.B.! After all here everything’s better! 😉

  18. Kathy Heck

    Best Foods mayonnaise

  19. MombieZombie

    Oops ignore my prior response l misunderstood.
    I’m all about Charmin since we were sent a box full during Covid. My tushie became spoiled and nothing else is this fine.

  20. Katy

    HEB brand ANYTHING!!!

  21. crystal

    Coke soda. Yum.

  22. Liz N

    Tropicana Orange juice. This is a rare one that my husband actually notices if I get generic!

  23. Samantha Villa

    I’m Texan so obviously it’s gonna be HEB, because here everything’s better! 😉

  24. Renee Dye

    Costco’s Kirkland brand.

  25. Erica Goff

    Name brand- Cinnamon Toast Crunch & Oreo, but I love members mark & great value products for almost everything else!

  26. dan

    Cheez Its, nonbrand names dont taste the same.

  27. Ande Hawks

    Absolutely Tru Moo Chocolate Milk! My husband won’t drink anything else. Hot chocolate in the morning starts his day- everyday. It’s not the easiest brand to find. Once I bought another brand & put it in the Tru Moo carton, & he caught it instantly. Where’s my Tru Moo?? This is something else, he said.

  28. Kandia Burden

    Stacy’s Pita Chips are my favorite go to snack. I will pay more than I want to keep them on my shelf!! I do not eat any other chip but Stacy’s. They are great with salads or as a scoop for cottage cheese!!

  29. Celene Slifka

    Member’s mark!!

  30. Melissa

    Name brand sodas…Coke, Sprite, Mountain Dew…no generic sodas ever taste as good so I will spend the extra to get the name brand ones

  31. MACHELL DUKE

    Morning Star Farms fake meats

  32. Pam K.

    Jif Peanut Butter. To me it tastes much better than the other brand names (and I was raised on Skippy), and the one time I tried store brand peanut butter I threw the jar away because while it looked like peanut butter, it was completely tasteless – like eating Crisco.

  33. Lisa Ann Hillberg

    Fiesta 🪅 or Mí Tienda Brand Products at My Local HEB Grocery 🛒 Store! 😃

  34. Molly

    Aldi

  35. Marla F

    Anything Kirkland brand- by Costco- same as the name brands for cheaper!

  36. Jennifer Munson

    Heinz ketchup amd kraft singles

  37. NurseNae

    heinous, coke, and oreos

  38. NurseNae

    heinz stupid autocorrect

  39. Jackie

    Outshine Frozen Fruit Bars

  40. Brandie Cox

    Market Pantry from Target

  41. Sandra Davis

    Velveeta Cheese. The off brands just do not compare to me.

  42. Nikki

    Publix!

  43. Cynthia pouncey

    My favorite store brand is Kroger Simple Truth. They are high quality products. My favorite by far.

  44. Rebecca Card

    Great value or members mark

  45. Sue

    For my daughter, Goldfish and Annie’s mac and cheese

  46. Sabrina Rodriguez

    Coca-Cola classic number one choice of mine

  47. Rosemary Allan

    Kirkland at Costco

  48. Haley

    Kirkland!

  49. Karyn

    Definitely Members Mark especially TP.

  50. Jana Gramaglia

    Kirkland Signature

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