What’s Your Go-To Grocery Store Name Brand?

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While we love a good deal, some brands are worth paying full price for.

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It’s Day 4 of Hip2Save’s Birthday Week! 🥳 

Have you been enjoying Hip2Save’s birthday week as much as we have? We still have a couple more days left in our week of giveaways. The comments have been a blast for our team to read and the party doesn’t have to end just yet! 🎉

There’s still time to enter, so be sure to check out the previous giveaway prompts, too —

During our birthday giveaway, all you have to do is comment for a chance to win. This format is just like our monthly reader giveaway and makes for some great conversation among our Hip2Save community. The giveaway prompt posts will be going live each day now through Friday, and your comment will get you entered to win that day’s prize. Easy peasy!

Today, we’ve got two $50 Amazon eGift cards up for grabs. Comment now through Sunday, June 29th 11:59 PM MT for your chance to win.

We want to hear from you! 

Today’s Birthday Giveaway Question:

What’s one grocery name brand you’d never switch from, no matter the price?

Share in the comments section below for our Hip community to read. By leaving a comment, you are entering to win a $50 Amazon eGift card!


Entries for this giveaway are now closed.

How to Enter:


  • Comment Below: Share your favorite name brands at the grocery store.
  • Duration: The commenting entry period starts on Thursday, 6/26/25 at 7 AM MT and ends on Sunday, 6/29/25 at 11:59 PM MT.
  • Eligibility: All approved comments within the entry period are eligible. Winning comments will be chosen at random. Readers may only win one time during the giveaway.

Winner Notifications:


Winners will be contacted via email at the email address associated with their Hip2Save account or the email used when leaving their comments. You do not need to include your email address within your comment. All giveaway correspondence will come from our giveaway team at giveaways@hip2save.com.

Winners will be contacted by Tuesday, July 1st with the details of their Amazon eGift Card.

hand holding Heinz Ketchup 32-Ounce Bottles

Here’s our Hip team’s favorite grocery name brands worth paying full price…

“I am a southern mayonnaise girl – a very picky one. No matter the price, Blue Plate mayo is the only mayonnaise worthy of our family recipes; mom’s potato salad, pimento cheese, deviled eggs, tuna salad, home fries, mac n cheese casserole…it’s all better with Blue Plate. It’s really creamy, with just the right amount of tanginess that doesn’t intrude or overpower like Miracle Whip, but gives the perfect flavor base to build on.

Now that I’m thinking about my favorite southern comfort foods, I also swear by these red beans – I use them to make my cheater red beans, sausage and rice. Instead of several hours, it takes about 30 mins without giving up flavor or texture.” – Cara

“The one brand my family is super loyal to is Nabisco Oreos. We’ve tried a few other grocery brands of them through the years (ALDI, Publix, Walmart). I even bought some fakes and put them in the Nabisco packaging, but my kids and husband immediately knew  🤣. Nothing even comes close to the taste of Nabisco Oreos, so even if they are double the cost, they are worth it.

I feel the same about Lucky Charms cereal, like, I know that is not my magically delicious marshmallow. It’s General Mills or no cereal at all for me!”  – Liz

“I’m the same about Post with their Fruity Pebbles. I have tried the generics, and I am confident that in a blind taste test, I would know the real Fruity Pebbles out of a group of wannabes. 😂 I feel that way about most generic cereals, and sometimes I don’t mind that they’re not spot on, but Pebbles are my fave so nothing comes close lol! – Emily

“Ooohh yes – so true about the Oreos! And also, Hershey’s unsweetened cocoa powder for baking and Heinz ketchup for me. Why do other brands of ketchup even exist?? 😂 – Jenna R

“Oreos for sure. Also, Kellogg’s Raisin Bran – the generic and Post-brand versions just don’t taste as good. In fact, with most cereals, the generic versions always taste a little bit off. – Angela

Best Foods Mayonnaise. I can’t with the avo oil ones or store brand. PS – Best Foods Mayonnaise continues to sell west of the Rockies, while Hellmann’s sells to the east. LOL!” – Lina

hand grabbing box of cereal from cart

We can’t wait to hear your go-to grocery store name brands!

Stay tuned for more Hip Birthday giveaway posts all week long! 🎉 Until then, let’s get back to the deals…


About the writer:

Emily obtained her Bachelor's degrees from Clarkson University with 5 years of content writing experience specializing in health, beauty, fashion, home, & living frugally. Connect with Emily on LinkedIn


Join The Discussion

Comments 646

  1. Stacey Williams

    Kirkland signature all the way!

  2. Kim

    Good and gather

  3. Linda C

    Anything from Trader Joe’s

  4. Jeanna

    Kellogg’s Raisin Bran!

  5. Kristy Jensen

    I like Aldi brand, Walmart brand, and Food Lion brand.

  6. Belinda Frederick

    Walmart better goods

  7. Linda

    Basha’s Phoenix, AZ

  8. Jennifer C

    HEB store brands are the BEST!!

  9. Elaine Bowden Powell

    At Ingles, I use lots of their Laura Lynn brand. At Aldi, store brand.

  10. Donya Whitman

    Great Value/Equate!

  11. Sue Micale

    Nature’s Promise from Stop and Shop

  12. Sarah Champeau

    Hellman’s mayo and Claussen dill pickles – there are just no substitutes.

  13. Jeanette Sweet

    I’m game to try them all!!! Pick a store, I’ll do the generics.

  14. Connie B

    Philadelphia cream cheese

  15. Iryna B

    Daisy Sour cream, any other brand just don’t cut it for us.

  16. Tina Milliman

    Kirkland and Wegmans. 🤤

  17. Stephanie Youngblood

    Kirkland!

  18. CINNAMON C CHAPPELL

    I know not every state has this fab brand, and I am sorry about that, but HEB everything is amazing.

  19. Mary Ellis

    I like the Hy-vee brand items at Hy-vee. Just as good as many name brands.

  20. Peggy Hughes

    I will try anything — but our go-to salsa is Herdez. Accept no substitutes 🙂

  21. Lindy

    Sprouts and then Target.

  22. Lynn Schleitwiler

    Great Value and Members Mark

  23. Maichue Khang

    Kleenex brand!

  24. Vicki Wagner

    Wegmans

  25. Patsy Johnson

    Great Value

  26. Kristen P

    We love Walmart brand! Equate/Great Value

  27. Danielle FalcioneFalcione

    Publix

  28. Jamie Simer

    The Meijer brand is as good as any name brand in my opinion

  29. Jennifer Davis

    Nabisco graham crackers
    Ritz crackers

  30. Jeannie S.

    Life cereal

  31. Tim

    Original “Grapenuts” cereal! Nothing else compares!

  32. Nicole S.

    Miracle Whip salad dressing

  33. Liz Amoroso

    Heinous ketchup and Kraft Miracle Whip.

  34. Elisha Anderson

    Great value…. More bang for your buck!

  35. Jess Roberson

    We love Kroger brand items, but will no way accept substitutes for Doritos!

  36. Susan Hillyer

    Oreo’s and Rao’s Marinara Sauce

  37. Angie Corkran

    Members mark at Sams and Jif peanut butter!

  38. Heather

    Cheerios, Crispix, Frosted mini wheats.

  39. Julie Williams

    Hannaford brand is just terrific and always has excellent prices for Hannaford items

  40. Kristin Weber

    Hazelnut Coffee Mate, Nutella, Oreos,

  41. Jules

    I can’t wash dishes with anything but Dawn!

  42. Amanda Schout

    Aldi brand

  43. Cathy

    Motts Apple Sauce

  44. Jaime Moir

    Member’s Mark! Love Sam’s Club!

  45. B

    Members mark items. Love their paper towels.

  46. Sarah

    I like the Aldi brand foods. Their chips and cookies are great.

  47. Sarah

    I also love market pantry foods from Target.

  48. Laurie Vanden Bosch

    It would definitely be Heinz ketchup

  49. renay

    I like anything Menbers Mark from Sams Club…..Love that their prices are less than name brands and the quality is great!

  50. Carol Schaller

    Greenwise or Publix Brand

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