What’s Your Go-To Grocery Store Name Brand?

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It’s Day 4 of Hip2Save’s Birthday Week! 🥳 

Have you been enjoying Hip2Save’s birthday week as much as we have? We still have a couple more days left in our week of giveaways. The comments have been a blast for our team to read and the party doesn’t have to end just yet! 🎉

There’s still time to enter, so be sure to check out the previous giveaway prompts, too —

During our birthday giveaway, all you have to do is comment for a chance to win. This format is just like our monthly reader giveaway and makes for some great conversation among our Hip2Save community. The giveaway prompt posts will be going live each day now through Friday, and your comment will get you entered to win that day’s prize. Easy peasy!

Today, we’ve got two $50 Amazon eGift cards up for grabs. Comment now through Sunday, June 29th 11:59 PM MT for your chance to win.

We want to hear from you! 

Today’s Birthday Giveaway Question:

What’s one grocery name brand you’d never switch from, no matter the price?

Share in the comments section below for our Hip community to read. By leaving a comment, you are entering to win a $50 Amazon eGift card!


Entries for this giveaway are now closed.

How to Enter:


  • Comment Below: Share your favorite name brands at the grocery store.
  • Duration: The commenting entry period starts on Thursday, 6/26/25 at 7 AM MT and ends on Sunday, 6/29/25 at 11:59 PM MT.
  • Eligibility: All approved comments within the entry period are eligible. Winning comments will be chosen at random. Readers may only win one time during the giveaway.

Winner Notifications:


Winners will be contacted via email at the email address associated with their Hip2Save account or the email used when leaving their comments. You do not need to include your email address within your comment. All giveaway correspondence will come from our giveaway team at giveaways@hip2save.com.

Winners will be contacted by Tuesday, July 1st with the details of their Amazon eGift Card.

hand holding Heinz Ketchup 32-Ounce Bottles

Here’s our Hip team’s favorite grocery name brands worth paying full price…

“I am a southern mayonnaise girl – a very picky one. No matter the price, Blue Plate mayo is the only mayonnaise worthy of our family recipes; mom’s potato salad, pimento cheese, deviled eggs, tuna salad, home fries, mac n cheese casserole…it’s all better with Blue Plate. It’s really creamy, with just the right amount of tanginess that doesn’t intrude or overpower like Miracle Whip, but gives the perfect flavor base to build on.

Now that I’m thinking about my favorite southern comfort foods, I also swear by these red beans – I use them to make my cheater red beans, sausage and rice. Instead of several hours, it takes about 30 mins without giving up flavor or texture.” – Cara

“The one brand my family is super loyal to is Nabisco Oreos. We’ve tried a few other grocery brands of them through the years (ALDI, Publix, Walmart). I even bought some fakes and put them in the Nabisco packaging, but my kids and husband immediately knew  🤣. Nothing even comes close to the taste of Nabisco Oreos, so even if they are double the cost, they are worth it.

I feel the same about Lucky Charms cereal, like, I know that is not my magically delicious marshmallow. It’s General Mills or no cereal at all for me!”  – Liz

“I’m the same about Post with their Fruity Pebbles. I have tried the generics, and I am confident that in a blind taste test, I would know the real Fruity Pebbles out of a group of wannabes. 😂 I feel that way about most generic cereals, and sometimes I don’t mind that they’re not spot on, but Pebbles are my fave so nothing comes close lol! – Emily

“Ooohh yes – so true about the Oreos! And also, Hershey’s unsweetened cocoa powder for baking and Heinz ketchup for me. Why do other brands of ketchup even exist?? 😂 – Jenna R

“Oreos for sure. Also, Kellogg’s Raisin Bran – the generic and Post-brand versions just don’t taste as good. In fact, with most cereals, the generic versions always taste a little bit off. – Angela

Best Foods Mayonnaise. I can’t with the avo oil ones or store brand. PS – Best Foods Mayonnaise continues to sell west of the Rockies, while Hellmann’s sells to the east. LOL!” – Lina

hand grabbing box of cereal from cart

We can’t wait to hear your go-to grocery store name brands!

Stay tuned for more Hip Birthday giveaway posts all week long! 🎉 Until then, let’s get back to the deals…


About the writer:

Emily obtained her Bachelor's degrees from Clarkson University with 5 years of content writing experience specializing in health, beauty, fashion, home, & living frugally. Connect with Emily on LinkedIn


Join The Discussion

Comments 646

  1. Jessica T.

    Kraft ranch salad dressing.

  2. Sandy Hoskins

    Great Value!

  3. Lisa Basile

    I have two grocery store brands I don’t like to compromise on. Tide detergent is just the best I’ve tried for getting the laundry clean. Also, when it comes to mayo, it has to be Best Foods. Recipes just don’t taste right with other brands.

  4. D

    I don’t really have one. I am always willing to try new or different brands.

  5. Fran

    Target up @ up
    All great products!!

  6. Laurie

    Best Foods aka Hellmans in the East US

    • Laurie

      Obviously I misunderstood store brand lol. I buy some Kirkland Costco items butter, Vodka

  7. AMY

    Coke Zero!!!

  8. Joan Blacharski

    Publix brand

  9. Darlena

    Great value Coffee creamer and Folgers coffee.

  10. Lisa Kachmar

    Gain detergent and Jif peanut butter.

  11. Vlb

    Jack daniels bbq sauce ir pulled pork/beef

  12. Netty Hert

    Trader Joe’s brand!!!! Bomb!!!

  13. Alicia Mathews

    I love Great Value for many products for myself and the food pantry I run. Excellent products at a relatively decent price.

  14. judy doss

    Best Choice

  15. Bianca Garcia

    Nutter Butter

  16. Christone4

    Bunny Bread White Whole Grain bread. My family will only eat this for sandwiches. I get the double loaf from Sam’s on repeat. I’ve started making my own sourdough sandwich bread but it’s a little sweet for garlic bread.

  17. Julie B

    I guess I love Great Value and Kirkland, as Walmart and Costco are the two stores I shop the most. Great Value has amazing ice cream and it’s a great price. Kirkland brand hasn’t let me down yet – coffee pods, laundry detergent, chicken strips, it’s all good!

  18. Amanda Simmons

    Target has really good selection! I check prices because most of the times it’s cheaper if it has clearance tag!

  19. nancy

    topo chico drinks.

  20. Nichole

    Great Value

  21. Marian

    Jif Peanut Butter

  22. Jackie

    I enjoy Great Value brand and Kirkland.

  23. Janet G

    I will not veer away from Dove Promises Dark Chocolate!!!!

  24. Teresa McAdam

    Trader Joe

  25. Elizabeth

    Heinz. No other ketchup is acceptable.

  26. Brooke Johnson

    I love trader Joe’s brand especially their peanut butter and frozen veggies. Members mark sams club bakery and snacks and all paper products. Their clothing too

  27. Jill Cole

    Frigo string cheese! My family and I hate store brand string cheese. I usually don’t mind store brands but not for string cheese.

  28. Michele Begemann

    Hellman’s Mayo and French’s mustard

  29. Jennifer Stahl

    Kirkland Signature!

  30. Vasha

    Brand name-Kellogg’s Special K cereal

  31. Melody Spencer

    It’s the Kroger Clicklist for me! Nothing like driving through to pick up your grocery order and having them load it all up in your car for you!

  32. Susan W

    Target’s Up and Up products and their Good and Gather products consistently good quality.

  33. Vicki Broeker

    Aldi or Equate brand

  34. KellyM1007

    I love Giant and Aldi of course!

  35. arodney

    Nestle! šŸŖDawn! 🧓Glad šŸ—‘ļø

  36. HeartSnatcher

    Coca-Cola. There’s just no store brand that can come close to it.

  37. Kathleen MacCubbin

    Aldi store brand.

  38. Donna Zgoda

    Only Hellman’s Mayonnaise for us. We won’t settle for anything else. It’s our go to for sandwiches, salads, making salad dressings. Just delicious !!! šŸ‘©ā€šŸ³šŸ’–

  39. Karen Whitfield

    Only jif for peanut butter. Only Heinz for ketchup.

  40. Karen

    Dr Pepper!

  41. Karen

    Dr Pepper

  42. AndI Birchet

    Publix! Where shopping is a pleasure but prices are high! šŸ˜ƒšŸ’š

  43. Darlene

    LIDL-I have yet to be disappointed by anything from their store brand from pickles to chips we love it all.

  44. Peggy Pearson

    Kirkland for sure!
    Next would be Select brand from Safeway. I swear a lot of their branded stuff tastes better than name brand!

  45. Cameron

    Although my husband is very picky when it comes to name brand items I am that person that will buy and pour store brand Hershey Chocolate in his original Hersheys bottle and he has not figured it out yet. I always buy store brand essentials like sugar, cooking oil and butter from which ever store I’m shopping at.

  46. Hillary Paasch

    Best Foods mayo.

  47. Michelle Vandergrift

    Kirkland

  48. Samantha Gregory

    Kirkland Brand! Love Costco!!

  49. Danielle Dellaro

    Hellmans. No other mayo even compares!

  50. Eugenia johnson

    Pillsbury cinnamon rolls with Lina’s hack, so good!!!

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