What’s Your Go-To Grocery Store Name Brand?

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It’s Day 4 of Hip2Save’s Birthday Week! 🥳 

Have you been enjoying Hip2Save’s birthday week as much as we have? We still have a couple more days left in our week of giveaways. The comments have been a blast for our team to read and the party doesn’t have to end just yet! 🎉

There’s still time to enter, so be sure to check out the previous giveaway prompts, too —

During our birthday giveaway, all you have to do is comment for a chance to win. This format is just like our monthly reader giveaway and makes for some great conversation among our Hip2Save community. The giveaway prompt posts will be going live each day now through Friday, and your comment will get you entered to win that day’s prize. Easy peasy!

Today, we’ve got two $50 Amazon eGift cards up for grabs. Comment now through Sunday, June 29th 11:59 PM MT for your chance to win.

We want to hear from you! 

Today’s Birthday Giveaway Question:

What’s one grocery name brand you’d never switch from, no matter the price?

Share in the comments section below for our Hip community to read. By leaving a comment, you are entering to win a $50 Amazon eGift card!


Entries for this giveaway are now closed.

How to Enter:


  • Comment Below: Share your favorite name brands at the grocery store.
  • Duration: The commenting entry period starts on Thursday, 6/26/25 at 7 AM MT and ends on Sunday, 6/29/25 at 11:59 PM MT.
  • Eligibility: All approved comments within the entry period are eligible. Winning comments will be chosen at random. Readers may only win one time during the giveaway.

Winner Notifications:


Winners will be contacted via email at the email address associated with their Hip2Save account or the email used when leaving their comments. You do not need to include your email address within your comment. All giveaway correspondence will come from our giveaway team at giveaways@hip2save.com.

Winners will be contacted by Tuesday, July 1st with the details of their Amazon eGift Card.

hand holding Heinz Ketchup 32-Ounce Bottles

Here’s our Hip team’s favorite grocery name brands worth paying full price…

“I am a southern mayonnaise girl – a very picky one. No matter the price, Blue Plate mayo is the only mayonnaise worthy of our family recipes; mom’s potato salad, pimento cheese, deviled eggs, tuna salad, home fries, mac n cheese casserole…it’s all better with Blue Plate. It’s really creamy, with just the right amount of tanginess that doesn’t intrude or overpower like Miracle Whip, but gives the perfect flavor base to build on.

Now that I’m thinking about my favorite southern comfort foods, I also swear by these red beans – I use them to make my cheater red beans, sausage and rice. Instead of several hours, it takes about 30 mins without giving up flavor or texture.” – Cara

“The one brand my family is super loyal to is Nabisco Oreos. We’ve tried a few other grocery brands of them through the years (ALDI, Publix, Walmart). I even bought some fakes and put them in the Nabisco packaging, but my kids and husband immediately knew  🤣. Nothing even comes close to the taste of Nabisco Oreos, so even if they are double the cost, they are worth it.

I feel the same about Lucky Charms cereal, like, I know that is not my magically delicious marshmallow. It’s General Mills or no cereal at all for me!”  – Liz

“I’m the same about Post with their Fruity Pebbles. I have tried the generics, and I am confident that in a blind taste test, I would know the real Fruity Pebbles out of a group of wannabes. 😂 I feel that way about most generic cereals, and sometimes I don’t mind that they’re not spot on, but Pebbles are my fave so nothing comes close lol! – Emily

“Ooohh yes – so true about the Oreos! And also, Hershey’s unsweetened cocoa powder for baking and Heinz ketchup for me. Why do other brands of ketchup even exist?? 😂 – Jenna R

“Oreos for sure. Also, Kellogg’s Raisin Bran – the generic and Post-brand versions just don’t taste as good. In fact, with most cereals, the generic versions always taste a little bit off. – Angela

Best Foods Mayonnaise. I can’t with the avo oil ones or store brand. PS – Best Foods Mayonnaise continues to sell west of the Rockies, while Hellmann’s sells to the east. LOL!” – Lina

hand grabbing box of cereal from cart

We can’t wait to hear your go-to grocery store name brands!

Stay tuned for more Hip Birthday giveaway posts all week long! 🎉 Until then, let’s get back to the deals…


About the writer:

Emily obtained her Bachelor's degrees from Clarkson University with 5 years of content writing experience specializing in health, beauty, fashion, home, & living frugally. Connect with Emily on LinkedIn


Join The Discussion

Comments 646

  1. Diana C

    My husband is extremely particular about big name brand items, so Jif Peanut butter is the only acceptable pb. For me, I am willing to try Great Value items as some are quality and just as tasty. But I love Pepsi made with real sugar due to not having corn syrup. (Corn intolerance.)

  2. KellyF

    Kirkland brand at Costco

  3. Cindy Johnson

    Pace for salsa
    Chobani for creamer

  4. Amy

    So many! These are in my cart right now-Ole High Fiber tortillas, Nature Valley granola bars, Blue Diamond almonds, Califia Farms almond milk, Impossible burgers, and Sabra hummus!

  5. Jalene Medina

    Truvani protein powder

  6. Kim S

    I love Sweet Loren’s gluten free cookie dough for my creami. Also love love Simply Doritos White Cheddar.

  7. A Perry

    Kellogg cereals. Store brands do not compare

  8. lenin1991

    Triscuits. Generics don’t have the same texture.

  9. Em

    Duke’s mayo and Fruity & Cocoa Pebbles 😄

  10. Joy Smith

    Kelloggs Special K with Strawberries…my go to all time favorite

  11. Tanya

    There are quite a few, but Heinz seems to stand out the most in my mind. Any other brand is just not the right flavor.

  12. KC

    Jif Peanut Butter all the way. Nothing else comes close.

  13. Jeanette salazar

    My go to store brand is great value, and I love them all from toilet paper to food items! What I truly love is they’re affordable and good quality

  14. April Baxley

    For box Mac and cheese Kraft every time!

  15. Mandi Barta

    Double Stuf Oreo Cookies!

  16. ami

    A1 steak sauce, JIF Peanut Butter, Heinz Ketchup

  17. Megan Derry

    JIF peanut butter

  18. Linda Goerdt

    Any pop (soda). Do not like off brand.
    Charmin for bath tissue

  19. Sandy Wilner

    I don’t understand, I thought you wanted my grocery store name brand, not the name brand of the product that I am loyal to. My grocery store brand is food club, I’m loyal to Jif, no other PB brand for us

  20. Nikki

    Premier Protein Protein Drinks, A1 Steak Sauce, but otherwise lots of generic brands are great- Member’s Mark, Target Brands, Great Value, and Kroger brands – it all depends on what it is for us, we buy a variety!

  21. Tara S

    “Eggo Waffles” no other rendition even comes close.

  22. Kaitlyn

    Jif Peanut Butter

  23. deanna hanson

    costco, so the kirkland brand

  24. Michelle R

    Coffee Mate

  25. Linda Davis

    Kraft Mac n cheese and oreos.

  26. Natalia M

    Private selection (kroger)

  27. Natalia M

    Rold Gold pretzels

  28. Shelby Bowens

    Dukes mayonnaise

  29. Brit

    Dukes mayonnaise for a recipe… Whatever’s cheapest if just me!

  30. Stephanie Ramirez

    I 100% agree with Lina on the Best Foods mayo. I will never, ever give that up. It is the most delicious tasting mayo on the market. I truly hope they never change their recipe. It is absolutely tasty. Nothing could ever replace it.

  31. Jennifer Morrill

    Dr Pepper Zero strawberries and cream soda. And if I read it wrong, the store brand I like the most is Great Value from Walmart.

  32. Mary Ingram

    Seven Sundays Cereal/ Granola. Kirkland Brand, Chobani Creamer

  33. Julie

    Chobani yogurt, Jif peanut butter and Kirkland brand.

  34. Ashleigh Z

    H-E-B, you really can not go wrong with their brand on a lot of items.

  35. Stephanie Hirsch

    There are quite a few for us, but can’t go wrong with a Bounty paper towel, the others just aren’t as good!

  36. Michelle

    Aldi brands

  37. Tammy Bennett

    Hormel Chili with Beans is the one and only one I’ll always buy.

  38. Victoria

    The local store by me has their own brand salsa and I can’t buy any other now!

  39. jilly42

    The wild planet sardines in evoo. Double stuffed Oreos for sure. Yummm

  40. Kathy

    Kroger brand

  41. Melissa Quillen

    Jif. When they had the huge recall I had let us get extremely low. My kids would not touch any other kind I bought. I make sure and keep up stocked up now.

  42. Debbie Clements

    Charmin Soft bathroom tissue for this girl’s derrière!! No other brand , EVER!!

  43. acts1123

    Good Culture cottage cheese, Heinz ketchup, Duke’s Mayo!

  44. Sherrisa

    Hellmann’s mayonnaise is a must for me!

  45. Sherri

    I’m particularly with my cereal…I love my cheerios, lucky charms ect.

  46. Paul

    Snyders pretzels.

  47. Cassandra G

    Aldi and their Specialty Brand

  48. Gwendolyn Barber

    Members Mark

  49. Victoria Arnold

    Greenwich from Publix, Kirkland from Costco, and always Hellmans Mayonnaise!

  50. nikki

    Skippy PB is my favorite! I’ll use other PB in baking and recipes, but there is no real substitute!

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